It’s Black Friday week, meaning there’s an avalanche of tech deals to wade through. Cyber Monday (today) means deals are ending so you need to act fast.
Here at Tech Advisor, we’ve been helping you figure out which offers on phones you should skip and which are actually worth your time. See our round-ups of the best phones and accessories deals, best Samsung Galaxy deals and best Google Pixel deals for in-depth guidance.
But when it comes to the best of the best, nothing beats the Pixel 10 right now. This superb deal makes it an instant recommendation, and a device that should undoubtedly be near the top of your list.
From what we’ve seen the Pixel phones – current generation and previous – have been exceedingly popular this Black Friday, selling out on the official store in many models, colours and storage capacities, and elsewhere.
The good news is that there’s still time to bag a Pixel 10 at the lowest ever price.
What’s the deal?
For a while now, various sites have offered a £200 discount on the Pixel 10, matching what you’ll find on the official Google Store.
However, Amazon has now gone one better. Or £100, to be exact.
An effectively brand-new flagship Google phone at £499 (the starting RRP of the mid-range Pixel 9a) is almost unheard of but you can get it if you order very soon – this deal ends on 3 December.
The catch is that it has to be in the Lemongrass colour shown above. Our least favourite, but you can buy a case in another colour and never see it – problem solved.
Unsurprisingly, this 38% discount on a device that only launched in August means the Pixel 10 is the cheapest it’s ever been. You’re now getting a fully-fledged flagship for less than the price of many mid-range phones.

Chris Martin / Foundry
Why buy it?
Put simply, the Pixel 10 is the finest compact phone on the market right now. Its 6.3-inch screen sets it apart from the huge phones that are now commonplace, yet it retains a generous 4970mAh battery and triple rear cameras, including a 5x telephoto lens.
Google’s cameras are among the best around, while its Android 16 software is slick, intuitive and highly customisable, not to mention the seven years of updates and useful AI features. It also benefits from Pixelsnap support, with built-in magnets offering compatibility with thousands of accessories – including those specifically designed for Apple’s MagSafe.
As our 4.5-star review explains, it’s “an obvious go-to option for anyone looking for an entry-level flagship”. Minor downsides didn’t prevent us from giving it the Editors’ Choice award at full price, meaning it now feels like an outstanding option for the price.
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