Although Black Friday is historically just a one-day sale event, Amazon is extending the online shopping event to 12 days, plus early deals are live now.
Amazon’s Black Friday sale will officially take place from 20 November until 1 December (Cyber Monday being the end date), the firm has announced, along with details of the brands in the sale and what kind of discounts shoppers can expect.
There will be, unsurprisingly, up to 50% off Amazon’s own-brand devices, including Echo, Blink, Ring and Fire devices.
Categories will include the ones we care about most here at Tech Advisor – phones, tablets, smartwatches, air fryers, electric toothbrushes, vacuum cleaners and more.
Here you’ll be able to save up to 55% on tech and home brands, including Google, Samsung, Ninja, TCL, Shark, LG, JBL, Asus, Canon and many more.
We’re already rounding up the best phone and accessory Black Friday deals from Amazon and other retailers since early deals are already live.
Amazon has various features to help you find deals, including:
- “recommended deals for you”
- “deals related to your lists”
- “4+ star deals for you”
- “deals related to items in your cart”
Amazon also recently announced a ‘Help Me Decide’ AI tool which aims to help you pick the right product based on your preferences and browsing history.
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Those with Alexa-enabled devices, like an Echo Dot, can get notifications from the digital assistant when items in their Wish List, Basket, or Save for Later see a Black Friday discount.
You can also ask Alexa “Alexa, what are my deals?” and “Alexa, buy it for me.” when you choose a deal.
Although deals are live already you might want to wait until the official Black Friday period for the best deals. And remember, there are sales at almost every big tech retailer and brand so it can pay to shop around (see below). Visit our Black Friday hub for our curated coverage of expertly hand-picked and varified deals.
UK Black Friday sales
US Black Friday sales
- Amazon ‘Holiday Deals’
- Best Buy
- Newegg
- Target
- Walmart
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