It’s not just Netflix offering its app users the chance to watch vertical video clips – Disney+ is adding a similar format, called Verts.
The new feature will allow users to swipe through vertical videos from a variety of Disney films and series, with clips recommended via an advanced algorithm. Verts will be available in the navigation bar in the Disney+ mobile app.
According to the company, this is just the beginning. In the future, Disney+ will include vertical fan-made videos based on the studio’s films and TV series. As stated by the company, Disney wants to celebrate “content from creators that reflects our fandoms, plus other storytelling formats, content types, and personalized experiences”.
It’s hard to avoid the impression that Disney is trying to make its app as compelling as social media platforms – especially TikTok. And indeed, in a world of countless streaming platforms, any way to gain an edge over the competition is a good one.
Disney, by introducing the Verts and opening up to fan-created content, is trying to build a deep engagement similar to what we see on social media.
Link do Autor