In summary
- The Pixel 10a is Google’s upcoming mid-range smartphone
- Launch and pre-order officially set for 18 February
- Teased images show a similar design in a new colour with no camera bump at all
- Specs are rumoured to be very similar to the Pixel 9a
The anticipation surrounding Google’s Pixel 10a is building, and it’s set to arrive this year to replace one of the best mid-range phones of 2025, the Pixel 9a.
As Google is currently hard at work in the final stages of development for its next mid-range phone, speculation is rife about the pricing and what the phone will offer in terms of features and specs.
Here’s everything we know so far about the Google Pixel 10a based on leaks, rumours and our expert opinion and analysis.
When will the Google Pixel 10a be released?
In summary
- Pre-orders go live 18 February
- Full launch expected 5 March
- Pixel 9a launched in March 2025
We now have official confirmation that the Pixel 10a will launch on 18 February.
Taking to X, Google dropped a short video to announce that the Pixel 10a will be available to pre-order 18 February, which is quite a bit sooner compared to last year’s March reveal for the Pixel 9a.
Although we know the pre-order date. It’s unclear when the phone will go on sale, with Google only saying “in store soon”, though 5 March is a tipped date. The Pixel 9a was released in April, following a March announcement, so this would tally up.
By coming to the market a bit earlier however, Google has placed itself in a decent position to leapfrog competing devices like the upcoming Samsung Galaxy A57 or the Nothing Phone (4a). After all, it’s much easier to point to a device that’s readily available than to suggest holding off on a purchase until all the big options for the year have come to market.
As a reminder, here are the launch dates of the previous models, showing it hasn’t been very consistent:
- Pixel 9a – April 2025
- Pixel 8a – May 2024
- Pixel 7a – May 2023
- Pixel 6a – July 2022
- Pixel 5a – August 2021
- Pixel 4a 5G – November 2020
- Pixel 4a – August 2020
Sources: Android Headlines | Roland Quandt via Bluesky | Arsène Lupin via X | Evan Blass via X | Dealabs
How much will the Google Pixel 10a cost?
In summary
- EU price leak suggests €549 starting price – same as Pixel 9a
- Pixel 9a started at £499/$499
- Likely to be very similar
There is no official word on pricing for the Pixel 10a, but it’s expected to remain competitive within the mid-range market. Previous Pixel A models have typically been priced between £349/$349 and £499/$499 at launch.
However, one report indicated that cost-cutting measures, such as potentially using an older processor, could allow Google to reduce the Pixel 10a’s price compared to its predecessors.
Indeed, a respected leaker reports that the Pixel 10 will start at around €500 in the EU for 128GB of storage, with the 256GB model retailing for approximately €600. Given that the Pixel 9a started at €549, that would suggest a price drop in the UK and US.
However, a subsequent report suggests that the phone will indeed start at €549, while doubling the storage to 256GB would cost €549. That would suggest that the £499/$499 UK and US starting prices would be maintained, too.
If Google decides to use the Tensor G4 processor instead of the newer Tensor G5, this could significantly impact the pricing strategy, keeping the Pixel 10a affordable for its target audience.
Of course, there’s always the theory that these cost-cutting measures are simply a means of ensuring that the price of the Pixel 10a doesn’t exceed that of the Pixel 9a amidst a fairly turbulent worldwide economy.
Ultimately, the £499/$499 starting price, as it has remained since the Pixel 8a, should be the most it will be.
Anyron Copeman / Foundry
For context, here are the launch prices of the previous models:
- Pixel 9a – £499/$499
- Pixel 8a – £499/$499
- Pixel 7a – £449/$499
- Pixel 6a – £399/$449
- Pixel 5a – $449 (no UK release)
- Pixel 4a 5G – £499/$499
- Pixel 4a – £349/$349
Sources: Android Authority | Arsène Lupin via X | Dealabs
What specs and features will the Google Pixel 10a have?
In summary
- The camera bump has been removed completely
- Possibly a cut-down Tensor G5 chip or G4 to keep costs down
- The battery, cameras and resolution are likely to be unchanged
- An upgrade in durability is now confirmed
Although details about the Pixel 10a are scarce, some early rumours provide hints about what the device may offer.
Design
On the design front, very little has changed from the Pixel 9a so if you weren’t a massive fan of Google’s revamped look then it’s unlikely that the Pixel 10a will win you over. However, there is a key difference in that the camera bump, which was already thinned down compared to the classic ‘visor’ look that Google adheres to, is now gone completely.
In its official announcement video, Google showed off the fact that from the Pixel 10a’s side profile, you can no longer see any hint of the rear cameras being there at all, as they now sit flush with the phone’s chassis.
Credit: Google
While it’s definitely not the only phone to come to market with zero camera bump, it is the first one in quite some time from one of the major smartphone brands, and it’ll be interesting to see if the likes of Samsung or OnePlus try to follow suit in future devices. If you’re firmly against using a case on your smartphone then having no camera bump to contend with does mean that the handset will lie down flat on a desk without any wobbling whatsoever.
From what we can gather, there will be four colourways for the Pixel 10a although not all of them have been officially recognised by Google. The aforementioned confirmation video shows the 10a in a slightly darker blue which might be labelled as ‘Lavender’ if various leaks are on the money.
Android Headlines
Beyond that, there’s a standard black variant (called Obsidian) and a far more exciting ‘Berry’ colourway, which is supposedly meant to mirror the upcoming Pixel Buds 2a.
Finally, a ‘Fog’ option, which again could match a new Buds 2a colour in a pale grey with a very slight green tint.
Credit: Android Headlines
The only major difference we can see from the front of the phone (and it’s only apparent when the two phones are looked at side by side) is that the Pixel 10a has slimmed down the bezel this time around.
Credit: Android Headlines, OnLeaks
As a final note, Google currently mentions on the Pixel 10a product page that it’s set to be the “most durable Pixel A-Series yet”.
We don’t know exactly what that entails, but if the Pixel 10a does come with a more substantial IP rating, then that’s a big win for durability on the mid-range market, though the 9a is already IP68 so it could relate to something like the glass front.
Sources: Android Headlines (2) (3) (4) | Evan Blass | YTECHB | Google Store
Display
Even though the initial CAD renders of the Pixel 10a showcased thinner bezels, it now seems as though the phone will actually have a slightly smaller display, one that rings in at 6.285-inches (down from 6.3 inches).
Still, such a minute difference won’t be obvious to the naked eye, and the phone will still carry the 60-120Hz refresh rate of before (meaning no LTPO to drop to 1Hz), alongside FHD+ resolution.
However, given that we know that the cameras and the chipset are likely to remain unchanged over the Pixel 9a, there is a chance that the 10a might be looking to upgrade its screen brightness to ensure that Google has at least a few talking points to help lure in potential adopters.
Sources: Evan Blass via X
Performance
One of the most debated aspects of the Pixel 10a is its processor. A suggests Google is considering either a stripped-down version of the Tensor G5 chip, which will power the Pixel 10 series, or reusing the older Tensor G4 from the Pixel 9a.
If the Tensor G4 is chosen, it could mean the Pixel 10a would lack some of the advanced AI and camera features enabled by the newer G5. While this may help control costs, it could also make the device less appealing than some mid-range rivals in the same price range.
Anyron Copeman / Foundry
The Pixel 9a’s Tensor G4 is paired with 8GB of RAM and either 128- or 256GB of non-expandable storage. We expect the Pixel 10a to feature at least the same configurations.
Sources: Android Authority | Evan Blass via X
Cameras
Cameras have long been one of the most crucial aspects of any Pixel phone, with Google’s handsets consistently putting out some of the best mobile photography results we’ve ever seen. This time around, however, it seems as though Google might be looking to rest on its laurels for a generation.
During the same aforementioned Verizon leak, the entire spec list for the Pixel 10a’s cameras was unveiled and, would you believe it, not a thing has been altered. The phone will sport a 48Mp f/1.7 main camera, a 13Mp f/2.2 ultra-wide, and a 13Mp f/2.2 front camera, just like the Pixel 9a.
Anyron Copeman / Foundry
While this is a bit underwhelming, it’s worth remembering that the majority of Google’s photography prowess is owed to the computational processing which takes place after you’ve snapped a photo.
Google’s AI is incredibly adept at drawing out the best possible version of an image, so while we don’t anticipate any uptick in quality over the Pixel 9a, the 10a’s photos should still adhere to a certain degree of quality.
Sources: Evan Blass
Battery & Charging
Anyone hoping for an upgrade in the battery department may want to sit down for this one. While the Pixel 9a did see a leap forward with a larger 5100mAh cell, not to mention a jump to 23W charging, it seems as though nothing will change on its successor.
According to a recent leak from Verizon of all places, the Pixel 10a will also be getting a 5100mAh battery, and although the charging speed isn’t mentioned in the leak, it’s unlikely that that will see any change either. Significantly, it won’t be using the new silicon-carbon technology.
Wired charging is set to remain at 23W, while wireless charging is expected to make a return with the same 7.5W speed from before.
The big question this time around is whether or not the phone will feature Google’s Qi2-enabled Pixelsnap technology. If the tech does appear, then it’ll be much easier to use the Pixel 10a with certain wireless chargers – ones that can stay firmly in place via a magnetic connection.
We think it will, otherwise Google will have a very samey device on its hands, which may struggle to convince people to upgrade.
Sources: Evan Blass | Android Headlines
Software
The Pixel 10a is expected to launch with the latest version of Android, likely Android 16, but it depends on its release date.
As with all Pixel devices, users can anticipate a clean, bloatware-free software experience, along with class-leading seven years of OS and security updates.
Anyron Copeman / Foundry
That’s all we know about the Pixel 10a so far, but we’ll keep you up to date all the way up to its official announcement. Also, check out how the Pixel 11 is shaping up.
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