OpenAI has revealed that it has begun experimenting with adverts in its ChatGPT AI chatbot.
The company has issued a blog post announcing that it has commenced rolling out ads to certain logged-in users on Free and Go subscription tiers in the US.
As things stand, no American users on the ChatGPT Plus, Pro, Business, Enterprise, and Education tiers will have to put up with the ads.
According to the post, these ads have no bearing on the answers supplied by ChatGPT, and nor are your conversations shared with the advertisers.
OpenAI states that the purpose of these ads will be to “support broader access to more powerful ChatGPT features”.
OpenAI
Apparently, “Keeping the Free and Go tiers fast and reliable requires significant infrastructure and ongoing investment” – investment that’s about to be partially funded by ads, it seems.
How to remove ads on ChatGPT
Those averse to ads in their AI assistant have a couple of options. You can opt to upgrade to the Plus or Pro tiers, or you can opt out of ads in the Free tier, though the latter will give you fewer daily free messages by way of a trade-off.
The company previously indicated that it was about to move into advertising when it published an explanation of its guiding principles.
ChatGPT ads should always be clearly labelled as sponsored content and visually distinct from the chatbot’s answers. The subject and nature of the ads should be matched to topics you have previously discussed by OpenAI itself, as well as any ads you have previously interacted with, rather than through any level of advertiser insight.
The company uses the example of showing you meal kit or grocery delivery ads if you’ve previously researched recipes.
OpenAI also stresses that ads will only be shown to adults aged 18 and above, and that they won’t appear near “sensitive or regulated topics” such as health, mental health or politics.