You might not realise it but which colour of device you choose could affect how much money you save this Black Friday.
While a lot of deals will be the same no matter which colourway you opt for, I’ve noticed a trend this year that might get you an even bigger discount. Over the years, I’ve spotted a trend where a number of black phones cheaper than their vibrant stablemates and it could be similar with tablets, smartwatches and more.
A prime example of this was on Amazon for Black Friday 2024 where the Pixel 8 in Obsidian (aka black) was selling for almost £60 cheaper than the Rose and Hazel colourways.
It was an Amazon Resale which means it’s a return but was in ‘Like new’ condition and still came in the original packaging with a statutory legal warranty.
Plenty of brand-new phones were sold at cheaper prices if you purchased the black option. These included the black Pixel 8a for £15 less than the others and Xiaomi’s Redmi A3 in Midnight Black was 90p cheaper than Star Blue and almost £20 less than Forest Green.
Amazon
There are others which you’ll find cheaper in black (or the equivalent name for it anyway) and it’s mostly something Amazon does, though it’s worth checking wherever you happen to be browsing for deals.
So far in 2025 its not prevelent but the Google Pixel 9a is slightly cheaper in black compared to the other colours – again on Amazon.
Whether it’s a Black Friday name coincidence or a pricing strategy – more likely the latter as black models sell better – make sure you check the different colourways before you click that buy button.
It might be boring but you can always add a splash of colour with a case anyway.
More Black Friday Tech Deals
- Best Black Friday deals on phones and accessories
- Best Samsung Galaxy Black Friday Deals
- Best Google Pixel Black Friday Deals