The best Amazon Prime Day tech deals: Phones, tablets, smartwatches & more

Once again, the Amazon Prime Day sale is here with a deluge of deals on everything from smartphones to fitness trackers, tablets and more. It’s easily the best event of the summer for any tech fans looking to upgrade their current set-up without breaking the bank.

The next big sale after Prime Day is another of Amazon’s own inventions, the Prime Big Deal Days sale, but that’s unlikely to occur until October, so it’s a long wait for another chance to save across the board. Beyond that is Black Friday, where all online retailers, not just Amazon, will get involved, so there’s a ton of variety (even if it does end up being more chaotic than Prime Day).

As much as we love Amazon’s summer sale as a chance to save a big chunk of cash, especially when prices continue to rise on major tech items, Prime Day can be tricky to navigate if you don’t have the time to invest in all that it has to offer – but that’s exactly where we come in.

Tech Advisor has been covering the Prime Day sale ever since its earliest iterations, when it wasn’t quite as widely known as it is now, and it’s always been our mission to cut through the noise and bring you the information worth knowing, alongside the deals that we genuinely recommend on outstanding tech including phones, tablets, smartwatches, smart rings, fitness trackers, accessories and more.

When is Prime Day 2026?

The 2026 Amazon Prime Day sale will take place from 23-26 June, meaning that the entire event will span the course of four days.

This is similar to the change that was brought in last year, extending the sale to a four-day stint after being a two-day event for several years. What’s different this time around is that the whole sale is taking place earlier than expected, with previous Prime Days typically scheduled for July.

While the longer sale will mean there’s more to keep track of, it should hopefully result in more opportunities to save on the devices that you actually want to buy.

Best Amazon Prime Day deals

Prime Day sale has officially started and we’ve been searching high and low for the best deals on tech products. We’re focusing on the ones we know most about, such as phones, tablets, smartwatches, electric toothbrushes, accessories and more.

We manually find and verify each deal, prioritising products we’ve tested and would recommend. These are hand-picked and curated for you, not just any old offer for no good reason.

Many are the lowest prices ever seen on Amazon (look for the *) and we’ll be checking the prices every day of the four-day sale in case anything changes.

Best Prime Day budget phone deals

UK

• Samsung Galaxy A17 5G – £145 (27% off)
• Xiaomi Redmi A7 Pro – £74.99 (16% off)*
• Motorola Edge 60 Fusion – £234.99 (22% off)
• Samsung Galaxy A17 4G – £139 (17% off)*
• Samsung Galaxy A37 5G – £299 (25% off)
• Samsung Galaxy A16 4G – £94 (32% off)
• Nothing Phone (3a) – £249 (24% off)
• Xiaomi Redmi Note 15 Pro 5G – £249 (11% off)*
• TCL Nxtpaper 70 Pro 5G – £239 (11% off)*

US

• Samsung Galaxy A17 5G – $149.99 (25% off)*
• TCL Nxpaper 70 Pro – $259.99 (21% off)

Best Prime Day mid-range phone deals

UK

• Google Pixel 10a – £374 (25% off)*
• iPhone 17e – £534 (11% off)*
• Samsung Galaxy S25 FE – £449 (31% off)*
• Honor 600 – £399 (27% off)*
• OnePlus 15R – £479.99 (was £649)
• Xiaomi Poco F8 Pro – £399 (11% off)*
• Samsung Galaxy A56 5G – £349 (30% off)*
• Nothing Phone (3a) – £249 (24% off)
• Samsung Galaxy A37 5G – £299 (25% off)

US

• Google Pixel 10a – $424 (15% off)*
• Sasung Galaxy A37 5G – $329.99 (27% off)*
• Samsung Galaxy A56 5G – $384.99 (22% off)*
• Samsung Galaxy S26 – $699.99 (25% off, down to a mid-range price)

Best Prime Day phone deals

UK

• Google Pixel 10 Pro XL – £849 (29% off)
• Apple iPhone 17 – £737 (8% off)*
• Samsung Galaxy S25 FE – £449 (31% off)
• Xiaomi 17 – £649 (28% off)*
• Google Pixel 10 – £539 (was £799)
• Samsung Galaxy Z Flip 7 – £749 (29% off)

US

• Samsung Galaxy S26 Ultra – $1,149.99 (23% off)
• Samsung Galaxy Z Fold 7 – $1,499.99 (25% off)
• OnePlus 15R – $699.99 (13% off)
• Motorola Razr Ultra 2025 – $684.99 (14% off)
• Google Pixel 10 Pro – $799 (27% off)

Best Prime Day budget tablet deals

UK

• Xiaomi Redmi Pad 2 4G – £135 (15% off)*
• Samsung Galaxy Tab A11+ – £269 (13% off)
• Samsung Galaxy Tab A11 – £119 (20% off)
• Amazon Fire HD 10 Kids Pro – £129.99 (35% off)
• Amazon Fire HD 8 – £59.99 (40% off)
• Amazon Fire Max 11 – £189.99 (34% off)
• Lenovo Idea Tab Plus – £229.99 (26% off)*

US

• Amazon Fire 7 Kids – $54.99 (50% off)*
• OnePlus Pad 2 Go – $319.99 (20% off)
• Lenovo Idea Tab Pro – $288.99 (15% off)
• Samsung Galaxy Tab S10 Lite – $249.99 (38% off)
• Samsung Galaxy Tab A11+ – $169.99 (43% off)*

Best Prime Day smartwatch deals

UK

• Google Pixel Watch 4 – £299 (33% off)*
• Samsung Galaxy Watch 8 – £219 (31% off)*
• Samsung Galaxy Watch 7 – £159 (27% off)*
• Apple Watch SE 3 – £199 (9% off)
• Garmin Forerunner 165 – £156.75 (37% off)*
• Huawei Band 11 Pro – £49.99 (29% off)

US

• Apple Watch Series 11 – $279 (30% off)*
• Apple Watch SE 3 – $199 (20% off)*
• Google Pixel Watch 4 – $289 (17% off)*
• Samsung Galaxy Watch 8 – $229 (34% off)*
• Fitbit Inspire 3 – $69 (30% off)*

Best Prime Day electric toothbrush deals

UK

• Suri 2.0 – £78.73 (25% off)*
• Philips Sonicare 5300 – £64.99 (64% off)
• Philips Sonicare DiamondClean 9000 – £129.99 (59% off)
• Oral-B iO9 – £162.99 (17% off)
• Oral-B iO5 – £89.99 (70% off)

US

• Suri 2.0 – $101.23 (25% off)*
• Philips Sonicare 7300 – $99.96 (50% off)
• Philips Sonicare DiamondClean 9500 – $149.96 (46% off)
• Oral-B iO9 – $249.99 (34% off)
• Aquasonic Ultra Whitening – $29.95 ($10 off)

Best Amazon Prime Day fan deals

UK

• SwitchBot standing circulator fan – £84.99 (15% off) or £84.99 at SwitchBot using ‘APAP15’
• Devola 9-inch desk fan – £51.99 (20% off)
• Philips oscillating table fan – £54.99 (15% off)
• Govee Life 36-inch smart tower fan – £75.99 (21% off)

US

• SwitchBot standing circulator fan – $89.99 (31% off) or $90.99 at SwitchBot using ‘APAP15’
• Dyson Cool AM07 Air Multiplier Bladeless Tower Fan – $229.99 (43% off)
• Dreo fan for bedrooms – $84.99 (15% off)
• Comfort Zone oscillating table fan – $22.99 (23% off)

Best Amazon device deals

• Amazon Fire TV Stick 4K Plus – £24.99 (58% off)*
• Ring Battery Video Doorbell – £39.99 (50% off)*
• Amazon Ember 32-inch 2-Series Smart TV – £139.99 (48% off)*
• Each Dot – £29.99 (45% off)
• Amazon Kindle Paperwhite – £119.99 (25% off)*

Best Prime Day accessory deals

• Samsung 45W charger – £9.49 (21% off)*
• Anker MagSafe Charger Pad- £11.89 (15% off)*
• Apple AirPods 4 – £79.80 (33% off)
• Belkin UltraCharge 2-in-1 Wireless Charger – £38.94 (22% off)*