Top Google Pixel Deals in the UK Right Now
Black Friday Week deals are here and that includes amazing prices on Pixel devices. These are available now, but read on for more, as well as more deals such as who should buy them.
November is a great time to buy a new gadget because it’s Black Friday season and we’ve found the best deals on Google Pixel devices in the UK.
Although Black Friday is typically, as the name suggests, just a day, it really is a season these days. Deals last the entire month of November and sometimes a little more, into Cyber Monday (1 December this year) and beyond.
The official Google Store Black Friday sale event is now on, meaning you can save on Pixel phones, smartwatches, earbuds (plus Fitbit and Nest) – and save extra on things like trade-in. However, many devices are already sold out with ‘get notified’ buttons.
We’ve also been searching for Pixel deals elsewhere (and will monitor throughout the sale period), since there are plenty of Black Friday offers to be found from the likes of Amazon, Argos, Currys and more. We won’t recommend any deals we wouldn’t buy ourselves.
How we choose these deals
- At Tech Advisor we test almost every Pixel that Google makes
- We price check major UK retailers and verify price history
- We won’t recommend unreliable sellers
- We regularly update deals as they change
Google Store Black Friday deals
We’ve hand-picked the best overall deals below, but if you like to shop on the official store, then these are the offers available this Black Friday. They are live from 12 November – 3 December, apart from the Pixel 9, which runs until 31 December.
Also, check your email in case you got a personal discount code. I got one for an additional 5% off, which stacks with the Black Friday discounts.
A big reason to shop at the Google Store is if you have a phone to trade in. There are good prices on old phones as well as bonus credit on select devices.
Pixel phone deals
- Save up to £200 on Pixel 10, plus up to £605 off with trade-in
- Save up to £200 on Pixel 10 Pro/XL, plus up to £775 off with trade-in
- Save £200 on Pixel 9
- Save £350 on Pixel 9 Pro/XL
- Up to £825 off Pixel 10 Pro Fold with trade-in
- Save £150 on Pixel 9a
Pixel Watch deals
- Save up to £80 on Pixel Watch 3, plus up to £81 off with trade-in
- Up to £106 off Pixel Watch 4 with trade-in
Pixel Buds deals
Fitbit deals
- Save £40 on Fitbit Charge 6
- Save £50 on Fitbit Versa 4
- Save £50 on Fitbit Sense 2
- Save £35 on Fitbit Inspire 3
Google Nest deals
Best Google Pixel flagship phone deal: Pixel 10
- Was £799
- Now £549.99
- £249.01 off, lowest ever price
- At Wonderprice
- Can’t wait? It’s £599 at Amazon
Chris Martin / Foundry
Why buy it? The Pixel 10 is Google’s best entry-level flagship yet. Granted, I’m not keen on the Lemongrass colourway shown, but this deal is exclusive to the Obsidian version anyway. More importantly, it now comes with an additional telephoto zoom camera and Qi2 magnetic charging (compatible with Pixelsnap accessories as well as many MagSafe ones, too).
Who’s it for? You want the best value current-gen flagship Pixel phone.
Go Pro? The Pixel 10 Pro models also have great discounts this Black Friday
- Pixel 10 Pro – £879 (£220 off)
- Pixel 10 Pro XL – £999 (£200 off)
Best Google Pixel cheap phone deal: Pixel 9a
- Was £499
- Now £345.95
- 31% off, lowest ever price
- At Amazon
Anyron Copeman / Foundry
Why buy it? The flagship Pixel phones are great, but the A-series is plenty good enough for a lot of people, with a premium build and similar camera quality. The Pixel 9a is one of the best mid-range phones of the year (the Pixel 10a is due next year), with an excellent all-round experience, and is far more tempting at this lower price.
Note: The deal above is limited to the Porcelain colour, but black (Obsidian) is abvailable for just over £1 more. All colours are available from major retailers at £349, including Google, Argos, Very, Currys and John Lewis.
Who’s it for? You want the cheapest current-gen Pixel phone for the best value possible right now.
Top alternatives:
- Pixel 9a (refurbished – ‘Fair’ condition) – £303 (£196 off)
- Pixel 8a (refurbished) – £198.96 (£300.04 off)
Best Google Pixel previous gen deal: Pixel 9
- Was £799
- Now £499
- £300 off, lowest ever price
- At Amazon, with 45W charger
Chris Martin / Foundry
Why buy it? Resisting the most recent model is often the best value purchase you can make when it comes to phones and the Pixel 9 is a great example. You might not get things like a telephoto camera or MagSafe-style magnetic charging, but the phone is still great in key areas and Google’s long software support means it’s not even close to being ‘old’.
Who’s it for? You want a great flagship Pixel but don’t mind missing out on the latest features to save money.
Top alternatives:
- Google Pixel 9 Pro – £649 (£250 off)
- Google Pixel 9 Pro XL – £799 (£300 off)
Best Google Pixel smartwatch deal: Pixel Watch 3
Mattias Inghe
Why buy it? It’s not the latest generation, but deals on the Pixel Watch 4 haven’t arrived as it’s still too new. Nevertheless, this price on the Pixel Watch 3 is very good and you can save the same amount on the 45mm model, too. It’s stylish and has an excellent interface and set of features.
Note that Amazon is quoting the original RRP but the device was discounted to £239 when the Pixel Watch 4 arrived. You can also get up to £81 back with eligible Pixel Watch 2 trade-in if you shop on the official Google store.
Who’s it for? You want one of the best Wear OS smartwatches and don’t mind it being a year old to get great value.
Top alternatives:
- Pixel Watch 4 – up to £106 back with an eligible Pixel Watch 2 trade-in
Best Google earbuds deal: Pixel Buds 2a
- Was £129
- Now £79
- £50 off, lowest ever price
- At EE Store
Chris Martin / Foundry
Why buy it? Google only launched these new earbuds a few weeks ago, and they’re great at full price. I’ve been testing them and they might be the best budget earbuds of the year, with a comfortable design, excellent noise cancelling, Gemini built in, great sound quality and more. You can even replace the battery inside the case when needed. Saving £50 is an incredible deal as they are only £30 off everywhere else.
Who’s it for? You want excellent, yet affordable earbuds which work even better paired with Pixel devices.
Top alternatives:
- Pixel Buds 2 Pro – £151.95 (31% off)
Best UK retailers for Google Pixel Black Friday Deals
Black Friday 2025 shopping tips
- If you like the price and feel the product offers good value at that price, don’t wait! The best deals will quickly go out of stock. However, if you do miss out, the same deal will often be available at an alternative retailer.
- Look out for retailers that are offering a price promise for Black Friday and Cyber Monday 2025, whereby they will refund the difference if you buy early and the price is later reduced.
- Consider whether this is still a device you’d want if it were full price. If the answer is no, maybe you’re just caught up in the excitement of the sale.
- Remember that the cheapest product/retailer is not always the best product/retailer, and often you really do get what you pay for. Our editors will only recommend deals we would happily pick up ourselves.
- Sometimes the best deals are on older products, so make sure you know exactly what you’re buying, how old it is, and whether it is still supported for software updates – always check our phone reviews and tablet reviews before you purchase.
- Don’t be fooled into buying a refurbished phone or refurbished tablet (aka ‘renewed’) unless that is specifically what you are after. Read our What is a refurbished device? guide.
- If you are buying from Amazon, eBay or another marketplace vendor, carefully check who the seller is and that you trust them.
- Check that the device was intended for use in the UK and that it is not locked to a specific network.
- Use a price checker site such as CamelCamelCamel to ensure it is a genuine deal and not typically available at the same or even a lower price.
- Google Pixel deals are not limited to Black Friday and Cyber Monday, so don’t feel pressured into buying without carefully considering your decision.
More Black Friday Tech Deals
- Best Black Friday Phone & Accessory Deals
- Best Black Friday Samsung Galaxy Deals
- Best Oral-B Black Friday deals