If you’re looking to upgrade or replace your electric toothbrush, this is the time of year to do it, and you’re in the right place to find the best deals. Tech Advisor has reviewed and rated every Oral-B iO model – in fact, every Oral-B model still available to buy in the UK. We know what you should pay for each model and whether the prices on offer should tempt you to open your wallet.
Black Friday is no longer a single-day event, which means you can find unmissable deals throughout the month. And now that Amazon’s Black Friday Week sale has officially begun, the discounts will be serious, with every retailer competing for your attention.
Following, we’ve hunted down the best deals on offer right now. If you’re not ready to buy yet, bookmark this page, as we’ll be keeping the list fresh throughout November.
In many cases, when you’ll see an Oral-B Black Friday deal, the retailer will calculate the discount from the brush’s original launch price, not its regularly available price, so the saving seems huge. In our round-up of the best deals below, we’ll give you a much more realistic estimate of what you’ll be saving. And we’ll only recommend deals we’d go for ourselves: discounts that are on par or better than those we’ve seen before.
For expert advice on which model to buy, see our top recommendations in our round-up of the best Oral-B electric toothbrushes. And to find out the differences between Oral-B’s iO models and find out which features each one has, see our complete Oral-B iO guide.
You can find all our recommended tech discounts in Tech Advisor’s Black Friday deals hub.
Best Oral-B iO3 deal: iO Series 3 discount
- Usual iO3 price: Approx. £60-£70 each
- Deal price: £74.99 for two brushes – £37.50 each
- On Amazon
In spite of what you might read on the product page, the Oral-B iO3 is regularly available for around £60-£70. A decent sales price is £50, and you can currently find the iO3 for £49.99/£50 from retailers including Boots and Currys, saving you £10-£20.
But the biggest saving at the moment is available on this twin-pack deal from Amazon, where the brushes work out at £37.50 each.
Emma Rowley / Foundry
Why buy it? It’s a simple but brilliantly effective electric toothbrush with these key features:
- iO brushing performance
- light ring pressure sensor
- 3 brushing modes – daily clean, whitening and sensitive.
Who’s it for? The iO3 is the best value way to get the iO line’s brilliant brushing performance – if you don’t mind missing out on the bells and whistles, such as the on-handle OLED screen, smart features and fast charging.
Best Oral-B iO5 deal: iO Series 5 discount
- Usual Oral-B iO5 price: Approx. £100 each
- Deal price: £119.99
- Saving: £80.01
- On Amazon
The price of the iO5 fluctuates more than many other models but you can often get it for under £100. At the moment, the best prices on a single brush are £84.99 from Superdrug and Amazon, saving you around £15.
But the biggest saving we can find is on this twin-pack from Amazon, where you’ll save £80 on the pair.
Emma Rowley/Foundry
Why buy it? This brush is more advanced than the basic iO models – and has smart features to help you to improve your brushing technique. There’s no screen on the handle, but a series of light-up icons show you which brushing mode you’re in. Cheaper models don’t have these features.
- iO brushing performance
- On-handle mode icons
- 5 brushing modes: daily clean, intense clean, whitening, sensitive and super sensitive
- Real-time coaching mode and other smart features
- Light ring pressure sensor
Who’s it for? This is an excellent electric toothbrush with a great feature set. All you’re really missing out on from pricier models is an on-handle display and fast charging.
Best Oral-B iO6 deal: iO Series 6 discount
- Usual Oral-B iO6 price: Approx. £130
- Now: From £110
- Discount: £20
- Available from Very (£110.49), Currys (£110), Amazon (£113.99)
Jim Martin / Foundry
Why buy it? This is the least expensive model to feature the on-handle display, which will show you a brushing timer countdown, battery life, brushing modes and more. Bear in mind that the iO6’s screen is black and white only. The iO6 also has smart functionality. Here are its best features:
- iO brushing performance
- Monochrome screen
- 5 brushing modes: daily clean, sensitive, gum care, intense clean, whitening
- Guided cleaning mode and other smart features
- Light ring pressure sensor
Who’s it for? This is the brush to buy if you want an OLED display but don’t mind missing out on fast charging.
Best Oral-B iO7 deal: iO Series 7 discount
- Usual Oral-B iO7 price: Approx. £150
- Now: £141
- Discount: £9
- Available from Amazon
Foundry
Why buy it? The iO7 is the least expensive brush to offer 3-hour fast charging – and this makes a huge difference to how convenient the brush is to use. Here are its best features:
- iO brushing performance
- Monochrome screen
- 5 brushing modes: daily clean, sensitive, whiten, gum care, intense and super sensitive
- Real-time brushing feedback and other smart features
- Light ring pressure sensor
- Fast charging
Who’s it for? This brush has everything that iO models offer, except for a colour screen and some smart features and additional brushing modes. If you can pick this up on sale, it’s an excellent buy.
Best Oral-B iO9 deal: iO Series 9 discount
- Usual Oral-B iO9 price: Approx. £200
- Now: £162
- Discount: £38
- Available from Amazon
Once again, the on-page “original” pricing refers to the iO9’s launch price, but in actuality the brush has regularly been available for much less since its launch. But that doesn’t mean this isn’t a great deal – it is. You can also get the same discount from Boots.
Emma Rowley / Foundry
Why buy it? The iO9 is very nearly the best that Oral-B has to offer. it’s only bettered in terms of features by the iO10, which has a light-up charging dock that offers brushing coaching, an additional brushing mode and more in-depth smart features. Here’s what you’ll get:
- O brushing performance
- Colour OLED screen
- 7 brushing modes: daily clean, sensitive, gum care, intense clean, super sensitive, tongue clean, and whiten
- 3D real-time brushing feedback and other smart features
- Light ring pressure sensor
- Fast charging
Who’s it for? If you want the best but don’t mind missing out on the charging dock with extra features.
How to find the best Black Friday deals
- Make a list of what you need and don’t be tempted to buy things you don’t want.
- Be sceptical – if a discount looks too goo to be true, it probably is.
- Compare prices across retailers: don’t grab a deal in a panic until you’ve found out whether other shops are matching or bettering the price.
- Know the everyday price of items you want to buy before you start discount hunting.
- Stick to approved retailers: yes, that site you’ve never heard off may be offering another £20 off – but if your item is lost or damaged, will you be able to return it or claim your money back?
Should you buy now or wait for Black Friday itself?
This question used to be simpler to answer. It was always: wait! The best deals always arrived on Black Friday itself. But retailers have now changed their sales pattern and offer discounts throughout the month of November. Sometimes retailers will offer a guarantee that prices won’t drop any further.
If there’s a product you need and you spot a good discount, it’s now often better to buy it then and there. Stock may run out or the retailer may prioritise other deals towards the end of the month. We’re regularly updating this article as items go out of stock.
The other advantage of buying earlier is that your items will turn up before the final Black Friday rush and there will be less chance of warehouse processing or posting delays.
But if it’s a fun purchase and you don’t mind missing out, you can afford to run down the clock and hope for an additional discount.