Just like clockwork, the Amazon Prime Day sale is ready to rear its head once more with a deluge of deals on everything from smartphones to fitness trackers, tablets and more. It’s easily the best event of the summer for any tech fans looking to upgrade their current set-up without breaking the bank.
The next big sale after Prime Day is another of Amazon’s own inventions, the Prime Big Deal Days sale, but that’s unlikely to occur until October, so it’s a long wait for another chance to save across the board. Beyond that is Black Friday, where all online retailers, not just Amazon, tend to get involved, so there’s a ton of variety (even if it does end up being more chaotic than Prime Day).
As much as we love Amazon’s summer sale as a chance to save a big chunk of cash, especially when prices continue to rise for major tech items, Prime Day can be tricky to navigate if you don’t have the time to invest in all that it has to offer, but that’s exactly where we come in.
Tech Advisor has been covering the Prime Day sale ever since its earliest iterations, when it wasn’t quite as widely known as it is now, and it’s always been our mission to cut through the noise and bring you the key information worth knowing, alongside the deals that we genuinely recommend on outstanding tech including phones, tablets, smartwatches, smart rings, fitness trackers, accessories and more.
Credit: Amazon
When is Prime Day 2026?
The 2026 Amazon Prime Day sale will take place from 23-26 June, meaning that the entire event will span the course of four days.
This mimics the change that was brought in last year, extending the sale to a four-day stint after being a two-day event for several years. What is different this time around is that the whole sale is taking place earlier than expected, with previous Prime Days typically scheduled for July.
While the longer sale will mean there’s more to keep track of, it should hopefully result in more opportunities to save on the devices that you actually want to buy.
Jim Martin / Foundry
Best Amazon Prime Day early deals
Even though the Prime Day sale has yet to officially kick off, that hasn’t stopped Amazon from peppering its site with a few early deals to whet the appetite of eager consumers.
If you just can’t wait for a bit of retail therapy, or would rather make use of a discount before things get a bit too hectic, then here are the best Amazon Prime Day 2026 early deals on tech we’ve spotted so far:
- Apple AirPods 4 – £79.80 (33% off)
- Amazon Fire TV Stick 4K Plus – £24.99 (58% off)
- Xiaomi Redmi Pad 2 4G – £135 (29% off)
- Huawei Band 11 Pro – £49.99 (29% off)
- Belkin UltraCharge 2-in-1 Wireless Charger – £39.99 (20% off)
- Dreame X50 Ultra Robot Vacuum – £659 (11% off)
Amazon Prime Day FAQ
What does Amazon Prime Day mean?
Prime Day is Amazon’s exclusive sales event that’s only accessible to those with an active Amazon Prime subscription. There are no restrictions on when you can sign up for the service in order to access the available deals, so if you decide halfway through that you’d like to get in on the action, then you can do just that and still enjoy the remainder of the sale.
Is there an Amazon Prime free trial?
For anyone who has yet to sign up to Prime or is curious about giving it a go so that they can get on board with the Prime Day sale then you’re in luck as you should be able to access a 30-day free trial.
Amazon Prime will set you back £8.99/$14.99 a month after the free trial runs out, but if you cancel your membership before the end of that 30-day period then you won’t be charged a penny.
When does Amazon Prime Day 2026 end?
Prime Day 2026 will come to an end on Friday, 26 June, completing the four-day cycle set aside for the event.
Where can I find the best Prime Day deals?
Although you can head straight to Amazon’s deals page and scour through the site’s offerings yourself, you’ll quickly be met with an onslaught of offers, oftentimes including lacklustre products or discounts that aren’t actually that good.
If you want to shop the smart way this Amazon Prime Day then sticking with Tech Advisor over the course of the sale is the right way to go. Our team of tech experts know exactly which devices are worth buying and if the Prime deals in question are actually good in comparison to what they’ve seen previously.
On this very page, you’ll be able to see our handpicked deals, the type that we would recommend to close friends and family, so you know that you’ll be getting a true bargain when you shop with our buying advice.
Which countries have the Amazon Prime Day sale?
In addition to the US and the UK, Amazon Prime Day also takes place in the following countries:
- Austria
- Belgium
- Canada
- Colombia
- Egypt
- France
- Germany
- Ireland
- Italy
- Luxembourg
- Mexico
- The Netherlands
- Poland
- Portugal
- Saudi Arabia
- Singapore
- South Africa
- Spain
- Sweden
- Turkey
- United Arab Emirates