When is the next Google Pixel launch event?

While many of the big phone launches for 2025 are done and dusted, there are still quite a few left and one of those is Google’s Pixel launch.

This, apart from the iPhone 17 event, is arguably the biggest launch event still to come on the Android side of the fence.

Although the Pixel 10 series is confirmed for the Made by Google event, there’s a lot more in store for Pixel fans, so here’s everything you need to know including the date, start time, live stream, and devices to expect.

When is the next Google Pixel launch?

After moving the event from October to August last year for the Pixel 9 series, Google is sticking to this new launch timing for 2025.

It was originally thought that it would take place on 13 August, the same date as last year, but 20 August is the official Pixel launch day.

Google has already said this will be for the Pixel 10 phones with the following teaser and the ‘Made by Google’ event will take place in New York at 1pm ET, so that’s 6pm BST UK time.

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How to watch the Pixel 10 launch event

The keynote will be live streamed on YouTube and we’ll embed it here for your viewing pleasure once it’s available.

For now, you can check out the 2024 Made by Google stream.

When does Google usually hold events?

There are two times on the calendar when Google usually has its launch events. The first is around May/June, when the company holds its annual Google I/O developer conference.

This usually has a focus on software, with Google showing off what will be coming for Android, Wear OS and Gemini, but it also has been when hardware has been announced in the past, including Pixel A-series phones and the Pixel Tablet.

Google I/O is totally software-focused these days, which leaves the firm’s other launch event, called ‘Made by Google’, as the hardware bonanza.

It used to come around every October, but Google changed this in 2024 to August for the Pixel 9 series, where it also announced the Pixel Watch 3 and Pixel Buds Pro 2.

What will Google announce at its next event?

Although we’re still a way off Google’s Pixel launch event, a lot is known about what will launch – either because Google has confirmed it or because leaks have seemingly detailed the devices (and are likely to be correct).

As mentioned earlier, Google has already said outright that the Pixel 10 phones are coming, but there’s plenty more hardware and software expected.

Google Pixel 10

The new family of flagship phones is a given for the launch event and the Pixel 10 phones will almost certainly consist of four devices:

• Pixel 10
• Pixel 10 Pro
• Pixel 10 Pro XL
• Pixel 10 Pro Fold

This matches the Pixel 9 series like-for-like and we already know that Google is keeping the same design as last year, just with some minor tweaks here and there. Primarily, the selection of colourways is getting a bigger shakeup than normal.

There’s a new Moonstone colour for the entire Pro range as well as a Jade model (the Fold doesn’t come in black and white this time). Meanwhile, the regular Pixel appears to be dropping Porcelain and gaining Frost, Indigo, and Limoncello.

We’ve ranked all the rumoured Pixel 10 colours, from “queasy” to “arboreal”.

Pricing is expected to remain the same as last year, but a number of upgrades are expected, including a new Tensor G5 processor for the entire range. Here are the other key upgrades and changes we’re expecting:

• Pixel 10 gets a telephoto camera
• Pixel Pro XL starts at 256GB
• Pixel 10 Pro Fold to get IP68 rating and 1TB storage option
• Built-in Qi2 charging
• Larger batteries
• Brighter screens

While not much has been left to the imagination, there are still 5 things we still don’t know about the Pixel 10 series.

Pixelsnap

Before I continue onto more devices, it’s worth talking about accessories quickly – they’re actually exciting.

Listed above is ‘built-in Qi2 charging’ and this is a big deal as it’s not just traditional wireless charging. Instead, it involves magnets built into the phone so you can easily attach chargers and other accessories.

Although the iPhones have had MagSafe for a while, the tech has been missing from Android phones, apart from a lone model from HMD. However, it seems that the Pixel 10 series will be the first big-name devices to support it without needing a case.

There’s only one leaked image of it so far, showing a simple charging puck, but Google is expected to unveil a selection of different accessories under the ‘Pixelsnap’ branding and no doubt there will be offerings from third-party makers as well.

Google Pixel Watch 4

Following its usual annual refresh cycle, a new generation of the Pixel Watch is almost certain to arrive with the phones.

Again, there are plenty of leaked images and details for the wearable, so there may not be much left for Google to surprise us with on 20 August, at least in terms of hardware.

The Pixel Watch 4 is expected to come in the same 41- and 45mm sizes as its predecessor and the major changes appear to be the following:

• Brighter screen
• Longer battery life
• Repairable design
• New charging system
• New Moonstone colour

Google will no doubt have more to say about the Pixel Watch 4 as we learn about what its Wear OS 6 software with built-in Gemini can do – presumably lots of health and fitness smarts.

A quick note on the new charging system, though, as it’s been leaked and provides good and bad news. The charging is on the side now (partly to make the watch repairable) and is reportedly 25% faster, but still needs a proprietary dock, meaning those hoping for proper Qi wireless charging will be disappointed.

Read more about the Pixel Watch 4 in our full guide.

New Google Pixel Buds

Audio fans will be pleased to hear that Google is expected to launch two new pairs of Pixel Buds at the Pixel 10 event.

The first has been a long time coming as the original Pixel Buds A way back in 2021, but it seems like we’re getting treated to the Pixel Buds 2a at long last.

They appear to have, via leaked renders, an improved design and are tipped to come with longer battery life and better sound. You’d expect as much after four years and we also hope Google adds active noise cancelling.

An Iris colourway is shown here, but the Buds 2a are also rumoured to come in Hazel, Strawberry and Fog Light.

Other leaked renders have been widely shared, showing a Moonstone hue to match the Pixel 10 phones. While they look cool, these aren’t a new model but a new colourway of the Pixel Buds Pro 2.

That’s everything we know so far, but it also means there are devices that media and fans alike are hoping to see launch which seem unlikely to make an appearance.

Check out our full 7 devices we’re expecting at Google’s Pixel 10 launch, and 3 we’re not guide.